Born in Romania, Soare immigrated to Los Angeles in 1989. As a 32-year-old single mother, unable to speak English or to get approval for a credit card, Soare, who studied art and architecture back home, got her start in the U.S. as an aesthetician. Anastasia Soare, founder of makeup company Anastasia Beverly Hills. Today, it’s reported that a proposed investment by TPG could value Soare’s cosmetics company at as much as $3 billion, making Soare one of the wealthiest self-made women entrepreneurs in the U.S.
But how did she start? “A hard-working mentality has been instilled in me from an early age, and I thought nothing of pulling twelve hours shifts on a regular basis. Pretty soon, though, I felt like I was stuck in a rut. My head was bursting with ideas but I was getting no opportunity for a creative outlet. It wasn’t the money, or the job itself, mind you, that bothered me, but like many people approaching a certain (middle) age I heard a voice in my head telling me that it was time to start marching to the beat of another drum. I decided it was time to open my own business.
I only had one day off a week, back then, and I took full advantage of that precious little spare time to pursue my interests. I made frequent trips to the public library, researching books on aesthetics, Da Vinci’s drawings, the Golden Ratio and the Fibonacci sequence, trying to figure out how proportions determine the way people perceive “beauty”. I would take my daughter along with me and while she was doing her homework across the desk from me, I was studying on my own, often staying there until closing time.” Soare began applying the golden ratio she had learned in art school to the brows of clients at the beauty salon where she worked. The golden ratio method, which she has patented, uses the mathematical ratio of 1.618 to 1.0 to form a client’s “perfect arch,” promoting symmetry and a sense of proportion.